Developed Ideas

Developed Ideas
Below is an embedded YouTube video detailing how my initial ideas have progressed since my previous video.

 

Record Label Research

Record Label Research
Below is a Prezi document detailing the foundation of 'Record Makers', the label Kavinsky is currently signed to. I have embeded the presentation into this post, however if it does not work please try this hyperlink - http://prezi.com/t_r1vdjiv1ud/?utm_campaign=share&utm_medium=copy&rc=ex0share

 

Song Lyric Analysis - D

Song Lyric Analysis
Below are the lyrics for the track 'Nightcall' by Kavinsky, the track I will most likely be making a music video for. In this post I will be analysing the lyrics of the song, in terms of what they express about the song as well as how I will relate them to my own video. I have colour coded the most interesting lyrics, as this will make it easier for me to reference them in my analysis.

I'm giving you a night call to tell you how I feel
I want to drive you through the night, down the hills
I'm gonna tell you something you don't want to hear
I'm gonna show you where it's dark, but have no fear

There's something inside you
It's hard to explain
They're talking about you boy
But you're still the same
There's something inside you
It’s hard to explain
They're talking about you boy
But you're still the same

I'm giving you a night call to tell you how I feel
I want to drive you through the night, down the hills
I'm gonna tell you something you don't want to hear
I'm gonna show you where it's dark, but have no fear

There's something inside you
It's hard to explain
They're talking about you boy
But you're still the same
There's something inside you
It's hard to explain
They're talking about you boy
But you're still the same

There's something inside you (there's something inside you)
It's hard to explain (it's hard to explain)

They're talking about you boy (they're talking about you boy)

But you're still the same

The track actually only features eight lines, however they are repeated to extend the song to its 4 minutes 19 seconds length. In a mainstream 'pop' song, this repetition would likely be viewed as forcefully lengthening the song, and would likely be rejected by listeners. However, for Nightcall, I believe this is beneficial in establishing the songs sense of rhythm and routine, the verses acting like a rally between the two singers. I believe that this would actually suit my music video, as it would help to strengthen the narrative of the video - allowing the viewer to make sense of the various scenes and locations that will be featured in the video.

The verses beginning with "I'm giving you a night call to tell you how I feel" would take place at night, with the "There's something inside you" taking place in the daytime. Therefore, I think that the repetition of the lyrics will actually benefit me in portraying my narrative on screen, as the ability to show each location twice will inform the audience that the video does follow some form of story, and that the scenes shown are not completely random.

The opening line of the song, "I'm giving you a night call to tell you how I feel" immediately sets the tone of the track, with the processed singing-style of Kavinsky acting as a preview to the rest of the songs eerie sounds and style. The singer in the opening line addresses the listener as "you", suggesting he has some sort of relationship with the other 'caller' or the actual listener themselves. The specific inclusion of the modification 'night' to call is highly interesting, as people would typically phrase this simply as a call. Therefore, the unusual inclusion of 'night' could suggest that the speaker perhaps feels more comfortable at night, allowing him to be more emotionally open to the listener. The line itself could suggest that the singer has some form of relationship with the listener, as the line almost resembles a child 'checking in' with a parent.

The following line, "I want to drive you through the night, down the hills" furthers my suggestion that the singer takes comfort at night. The reference to "the" hills, also conveys that the singer assumes the listener to know what he is referring to, thereby giving more evidence to my thoughts that he has some sort of relationship with the listener.

After this, the line "I'm gonna tell you something you don't want to hear" can be heard. This suggests a sense of danger to the listener, given that the singer even knows the "something" will be unpleasant. The listener never actually discovers what this "something" is, making the line even more sinister.

"I'm gonna show you where it's dark, but have no fear", adds to my idea of the singer taking comfort at night, as he even tells the listener not to be afraid of where the singer is taking them. This clearly shows that the singer has some desire to also comfort the listener, as he is clearly concerned with the listener's feelings.

The next verse is where the female singer is introduced to the track, with her lyrics taking on a much more positive and joyous style. Her first lyrics are “There’s something inside you

you - It's hard to explain". This reference to the 'something' inside the singe is kept incredibly vague, allowing the listener to question what the female singer is referencing. The 'something' could refer to some form of characteristic, or something more supernatural or sinister. This lack of detail in the lyrics works well in my opinion, as the audience are left to interpret the lyrics for themselves, without the need for explicit detail or explanation.

"They're talking about you boy - But you're still the same" are the following lines for the singer, with the lyrics remaining incredibly vague for the listener. The reference to whoever it is talking about the 'boy' is kept, similarly to the previous lyrics, incredibly ambiguous - meaning the listener has to interpret the lyrics completely for themselves. Again, I believe this benefits the song, as it helps to develop the mysterious tones already established earlier in the song.

After this verse, the opening verse can be heard again, with the female singer's verse being featured twice after before the song ends. As I mentioned earlier, the repetition of lyrics in the song will actually serve to enhance the narrative of my music video, as it will help to give my audience a sense of how the narrative functions.

Summary: 
By analysing the lyrics of 'Nightcall', I believe I have gained a greater understanding of how I will be able to fit my narrative around the song. As mentioned, the overall structure will also benefit me (and in turn, my video) as the repetition of the verses will help to develop the day and night aspect of the video - the main 'unique' aspect of my video.

Mood Board - C

Mood Board
Below is a slideshare presentation containing an in-depth analysis of my Mood Board for my upcoming music video. I have also included a direct hyperlink in case the embed feature does not function correctly.

The Board Itself:

This is the mood board I created in order to act as a visual aid when choosing shot types and colour schemes further into my coursework. I printed my mood board onto A4 paper before sticking it to a piece of A3 paper. I did this as it allowed me to add notes to the sides of the board, allowing me to give brief details on why some images were used. With the images themselves, I chose mostly my own pictures, as I felt that this would be a true reflection of my own ability and style. The images I included were used mostly for the use of showing their light and colour, given that the contrast between lights is a pivotal theme in my music video. The images also reflect the kind of locations that will be featured in my music video, however this will be explored further in a later post.

https://www.slideshare.net/EDMedia17/mood-board-80151465

Permission Letter - B

Permission Letter
Below is the email I sent to the label 'RecordMakers' to request permission for me to use the track 'Nightcall' for my music video. I hope that the label responds positively, as this would allow me to continue with my initial plan without having to modify the track or narrative.

*Note - I will be providing an in-depth research post into 'RecordMakers' further into my blog.

"Dear Sir/Madam

I am a student at George Spencer Academy in Nottingham, England. I am writing to you to request permission for me to use the track ‘Nightcall’ by Kavinsky in my upcoming Media Studies project. The track would be used alongside a music video, which would be non-profitably released on YouTube. I would be sure to include the relevant links to your website in order for viewers to purchase your products. The video will be used for educational purposes, meaning I would not make any financial gain from your content. I hope you accept my request to feature the track, as I am a huge fan of Kavinsky and your other artists.

I look forward to your response,

Kind Regards,

Edward Barker."

As you can see, I made sure to emphasise that I will not be profiting from the label's content, as this would violate several copyright laws. Instead I have offered to include links to the label's website and store in the description of my video(s), as this would allow interested viewers to purchase the track for themselves, allowing RecordMakers to profit from their own content.

Initial Ideas Brainstorm - A

Initial Ideas Brainstorm
Below is a video detailing my initial ideas and plan for my music video. In the video I dicuss the process of how my simple ideas eventually developed into thorough concepts and ideas that I will hopefully include in my final music video.