Evaluation Draft Answers

Evaluation Draft Answers

1) In what ways does your media product use, develop or challenge forms and conventions of real media products? - Slideshare/Flipsnak

Use:
Other synthwave videos/digipaks/adverts

Develop:


 2) How effective is the combination of your main product and ancillary texts? - YouTube Video

Image/ model/ costume/ make up/ hair/ body language/ backdrop/ layout/ font/ colour/ institutional elements/ references to the other texts


3) What have you learned from your audience feedback? - Blog


4) How did you use new media technologies in the construction and research, planning and evaluation stages?- Prezi/Emaze

Research

•  Prezi/Emaze

Planning

•  

Video

• Adobe Premiere Pro 
• Canon 700D

Digipak

• Adobe Photoshop

Magazine Advert

• Adobe Photoshop

Evaluation

Magazine Advert Final Draft

Digipak Final Draft

NIghtcall Music Video Final Draft

NIghtcall Music Video Final Draft
https://youtu.be/cwXdSFYdtH0

 

Draft 2 Feedback

Draft 2 Feedback
https://soundcloud.com/user-333478892/final-draft-screening-feedback

Nightcall Music Video Draft 2

Nightcall Music Video Draft 2
https://youtu.be/GAOGaOpIkeg

 

Nightcall Draft 1.5

Nightcall Draft 1.5
Below is the second overall edit of my music video for Nightcall. I decided to name the draft 'Draft 1.5' as it is ultimately not dissimilar to my first draft. The main differences to this draft compared to my first are the removal of certain shots, the shortening of some scenes and the straightning of the phone booth scenes. I made all these changes due to the feedback I was given following my first draft, with some changes also being made as I personally thought they would improve the video overall.

I will likely be publishing an actual second draft soon, which will hopefully remove the gaps prevelant in my first drafts, as well as featuring a more apparent narrative and storyline.

https://youtu.be/K127oaIEgCY
 

Ancillary Texts Feedback

Ancillary Texts Feedback

Similarly to the feedback  gathered for my music video, I fistly asked my audience if they enjoyed the texts, as this is a clear indicator of how well my audience will respond to further drafts. Thankfully, the majority of my audiece said they did like the texts in general, meaning my initial concepts for the texts are well received so far.

Here I developed my previous question by asking my audience thought the texts suported and synergised with each other. Given that this was a convention I identified in my textual analyses, I thought I should make it a priority when constructing my own texts.
 


I asked this in order to ensure my texts completed their overall objective of attracting a potential consumer/listener. I am extremely pleased with these results as the majority of my audience said they would be attracted by texts, thereby increasing the likelihood of them purchasing the album, or at least investigation.

Similarly to the previous question, here I also aimed to idetify whether my audience could picture my texts being used commerically, and how effective they would be if that were to happen. The majority of the audience said that they would regard the texts as proffesional looking, if only with varying levels of certainty. This still pleases me as my texts would need to look proffessional in order to attract and engage a potential mainstream audience.

Digipak First Draft

Digipak First Draft

Magazine Advert First Draft

Magazine Advert First Draft
Below is the first draft of my magazine advert for the album 'Outrun' by Kavinsky. I will be giving more in-depth thoughts in a later post, however overall I am pleased with this first version.

First Draft Audience Feedback

Shortly after uploading the first draft of my music video for 'Nightcall', I asked several questions using an online survey, which I distributed via email in order to gain a large number of responses. At the time of posting, I have had 15 responses which I believe is enough to draw valid and accurate conclusions.

Firstly, I asked my viewers if they actually enjoyed the video as this is a clear indicator of the overall quality of my music video. Eighty percent of my respondees enjoyed the video, which I would personally define as an overall success. This has showed me that the overall style and feel of the video is responded well by the audience, meaning I should be able to construct my video as planned.

 

I then asked my viewers if they felt the main dynamic of the video, the split between day and night scenes, was effective for the video. I asked this as I believed it to be crucial for my video to be 'succesful', given I had planned to include this dynamic since I began planning my video.

Similarly to the previous question, I believed the protagonist of the video was highly important, as if the audience felt the character was 'weak' or miscast then I would likely have to reshoot the video. As you can see however, this will not be necessary as each of my viewers thought the character suited the video, with no one responding with the character being incorrect for the video.

 
The main objective of music videos is to overall sell the artist's music/promoted album. I asked this question in order to ensure my video actually enticed and provoked the viewer(s) to discover more about the artist. As you can see, the majority of my viewers were intriuged enought to look into the artist further, meaning so far I am pleased that my video is completing its actual objective.
 

First Draft Thoughts and Summary

First Draft Thoughts and Summary
Below are two soundcloud audio clips featuring myself discussing the strengths and weaknesses of my first draft for 'Nightcall', also expressing how I will attempt to improve on my first draft in order to make a complete, competent music video which fits within the Synthwave genre. I will soon be conducting some research with my target audience in order to gain external feedback regarding my first draft.

https://soundcloud.com/user-333478892/first-draft-summary-strengths-and-weaknesses 

https://soundcloud.com/user-333478892/first-draft-thou 

Nightcall First Draft

Nightcall First Draft
Below is an embedded YouTube video featuring my first draft of my music video for Nightcall by Kavinsky. In a later post I will be analysing the strengths and weaknesses of this first draft, but for now this is the draft itself. 

https://youtu.be/97f3PryResA