Before conducting research, I feel I should give a depiction of what I think my target audience will resemble. I believe that due to the 'Synthwave' genre having deep connections to the pop culture of the 1980s, the primary listeners of Synthwave likely grew up in this era, meaning they are most likely between the ages of 30-40, as this would explain their (likely nostalgic) connection to this style of music. However, with the popularity of modern televsion shows such as 'Stranger Things', Synthwave could also attract a much younger audience. Therefore, in order to gain a definitive understanding of the Synthwave audience, I will conduct research which will further help me in the creation of my music video.
In order to make an initial, if slightly broad, understanding of my target audience I asked 20 individuals if they were already familiar with the genre of Synthwave. Below are the results.
(It should be noted that the first table contains the feeback given by those under the age of 20, with the second table containing the feedback from individuals above the age of 20)
Feedback from under 20s:
It can be seen that more people under the age of 20 were familiar with Synthwave than those above the age of 20, thereby suggesting that Synthwave as a genre draws in a younger audience. This will allow me to create my video with this age group in mind, as I will be able to make my video in compliance with pragmatic ideas and themes that people would expect or enjoy in a music video. Therefore, I will also conduct a short questionnaire to uncover how I can tailor my video to be enjoyed (and repeatedly viewed) by this age group.
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